What is Digital Marketing in 2019?
If you want to be professional and accurate in your business, you should become familiar with the concept of digital marketing, or the internet marketing, in fact, digital marketing has different parts. In this paper, we intend to fully define the digital marketing and its components. Let's discuss the subject.
What is Digital Marketing?
Digital Marketing or Internet Marketing is a type of product or service marketing that uses digital technology, mainly on the Internet, including cell phones and other displays such as computers and any other digital media. This is a kind of advertising marketing that has opened a special place among users due to its low cost, long-lasting content and its inclusiveness as the information and communication tools grow.
What is the difference between marketing and traditional marketing?
In fact, digital marketing means the use of all digital tools such as websites, apps, online advertising (directory marketing), social networks, SEO, Internet marketing, mobile marketing for a specific purpose in the name of marketing or increasing sales or branding, but in Traditional marketing should look like the following for your business, but differently, in traditional marketing, you have to spend a lot on advertising in billiards in the city (which is no longer the same as in the past), advertising in the media If you have information in tabs and seconds will cost nearly USD 1 to 10 million. So, to succeed in today's world, go to Digital Marketing so you can sell your products and services faster.
1- Content marketing
What is content marketing?
In fact, it's a kind of marketing that deals with the process of generating and sharing content that keeps customers current and leads new customers. This content and information can be produced and published in various types such as analytical news, video, e-book, infographic, study, help and instruction, questions and answers, articles and pictures.
Content marketing is one of the strategic marketing strategies that focuses on the production and distribution of content that is relevant, relevant and consistent with the goals of brands. Content marketing is aimed at attracting, retaining and engaging with audiences who are clearly defined and well-known. This action is aimed at directing users to take profitable steps
2- SEO or optimization
SEO is the perfect way to better view a website or a web page in the natural search results of a search engine. Usually websites with the highest rank and the highest number of replies on the search results page have gained more visitors through search engines and these visitors can be converted to a customer. In fact, website optimization involves the development and editing of content on the site itself and programming, as well as linking keywords and removing barriers to indexing activities in the search engine and promoting a site to increase the number of backlinks or inbound links, and another SEO technique.
The optimization is divided into two main branches of the external echo and internal echo. Its external SEO is divided into two sections: social networks and link building. Internal SEO also refers to all On-page methods, such as internal linking.
3- Collaborate on sales
(Affiliate marketing) is a marketer approach in which a business rewards one or more people who refer visitors or customers to a business. For example, sites for giving new visitors or new buyers pay a gift or a sum to the person who made the introduction. This industry has four main players: product, network, publisher and customer. Selling a relationship is a kind of marketer that introduces the products and services of others to other users online for the sale or provision of services on the site, the blog, or through links provided to you. In a nutshell, sales can be said to mean marketing and introducing others' goods or services in order to sell their goods or services, and the common use of profits made based on an agreement.
4- Marketing on social networks
Social Media Marketing, or social network marketing, is one of the most important factors in increasing your traffic and sales. You can improve your targeted website traffic by using social networks such as Facebook, Instagram, LinkedIn, Telegram, and more. It's interesting to know that 76% of commercial companies today use social media marketing. Commercial retailers have risen by 133 percent in their revenue from marketing in social media.
5- Email marketing
Targeted email marketing or online marketing is always one of the best ways to communicate with your contacts and increase sales, but most businesses do not think that using email marketing is outdated and not responsive, but this is a very wrong way if you can make your email marketing in the right way, multiplying your sales.
7- Online public relations
Digital PR or online public relations is a set of countermeasures and actions that each organization performs for effective and targeted communication with the groups it is associated with. One of the biggest differences is public relations and advertising in planning, which plans for public relations in the long run, but ads, in the shortest possible time, are looking for a result, and of course, it raises the risk of work. Public relations with patience and giving more time thinking to the customer and the company, in order to attract more customer satisfaction and provide better services, try to keep customers and audiences alive.
8- Native ads
Native advertising is a form of advertising that is mostly online, which is in line with the platform's form and function. In many cases, it is presented as an article or video created by an advertiser whose specific purpose is to promote a product, while in accordance with the shape and style otherwise it is in the editorial staff the platform can be seen. The word "native" refers to the coherence of content with other media appearing on the platform.
9- Digital marketing automation
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to effectively market multi-channel online (such as email, social media, websites, etc.) and automated duplicate tasks Is. Marketing centers, consultants, and part-time marketing staff increase productivity and reduce human error by identifying benchmarks and outcomes for tasks and processes after which the software interprets, stores and runs. Originally focused on email marketing automation, marketing automation refers to a wide range of automation and marketing analysis tools. Especially marketing input. Automation marketing platforms are used as a hosted or web-based solution, and no software installation is required by the client. Today, one of the most important digital marketing for mobile is if your website or internet business can produce content that is creative and engaging, it's surely the same thing can multiply your website traffic in a short period of time. From this day, you should focus on other marketing as well, so you can make a good profit.
6- Click Advertising
Pay Per Click or PPC is the name of a model of Internet advertising in which visitors to the advertisement are redirected to a website, mobile app or other media, and the advertiser pays the advertiser a fee based on the number of clicks and referrals to his media. At the time, it was an innovation in the Internet advertising industry, replacing the traditional banner ads (long-term) and paying for the number of shows. More sophisticated and more sophisticated pay-per-click models are already in use, for example, for pay-per-lead purchases. Did you know that many companies buy website traffic that is driven to their website? It's a secret that is becoming more and more known in the marketplace. It's an easy, quick, safe supplement to any solid marketing plan.
Conclusion:
As you have seen in this article, we have been focusing on the definition of digital marketing and its various methods and will soon be featured articles on all digital marketing or Internet marketing methods. Please note that digital marketing, or the same internet marketing, has various branches. In this article, only a brief summary of some of the issues is attempted to complete and complete the article overview. If you have an experience in digital marketing, you can share it with others in the comments section of this article.
